It started with ads
We Got In The Door. Then We Got To Work.
Twigg Music brought us on to run their ads. That was it. But the more we immersed ourselves in their world, the more we saw. We learned their catalog, their customers, their seasonality. The ads performed. And as the results came in, so did the conversations about what else could be unlocked if the foundation was stronger.
- Took over paid ads management across Google & Meta
- Built a real understanding of their products, margins, and customer behavior
- Delivered consistent ROAS that created space for bigger thinking
- Started noticing the ceiling, and what was causing it
We saw the ceiling. Together we broke through it.
The Website Was Holding Everything Back.
The more we understood Twigg Music's operation, the clearer it became: the platform wasn't keeping up. Ads could only do so much when the website experience and the backend were working against us. Together we decided to fix it properly: a new website, built from scratch on Shopify, with their Lightspeed POS staying live and connected throughout the entire transition.
- Collaborated on full website redesign and rebuild on Shopify
- Migrated 10,000+ SKUs with zero data loss across products, orders & customer records
- Engineered a real-time sync between Lightspeed POS and the new Shopify storefront
- Kept the store fully operational with only 8 hours of downtime across the entire migration
A new site opened doors we couldn't open before
The New Foundation Made SEO Possible.
Once the new site was live, something shifted. For the first time we had a platform that could actually be optimized for search: proper architecture, clean structure, fast load times. SEO had always been on the table as a conversation, but now we finally had the infrastructure to make it real. We moved on it together, and organic traffic started compounding almost immediately.
- Built on the new Shopify foundation to implement technical SEO from the ground up
- Optimized 10,000+ product and category pages for high-intent searches
- Developed a local SEO strategy to capture customers in key geographic markets
- Turned the catalog itself into a long-term organic traffic engine
This is what it looks like when everything works together
One Team. Every Channel.
There was no moment where we sat down and planned all of this. It grew organically, each win creating the trust and the context for the next one. Today we run Twigg Music's full digital operation: ads, SEO, local campaigns, and the live data sync that keeps their in-store and online inventory in perfect alignment.
- Paid ads management across Google & Meta
- Ongoing SEO: content, technical maintenance, and local strategy
- Local ad campaigns targeting their store's geographic catchment area
- Real-time Lightspeed ↔ Shopify sync keeping every channel aligned
